Hi! I’m Beatrice, and Red Lys is a part of me. It’s the result of my passion for Tuscany and my city, Florence, from whose symbol, the red lily or Fleur de Lys, I drew inspiration to name my new venture.

A dreamer by nature, with 20 years of experience in the tourism and event creation industry, I decided to embark on this journey because what gratifies me most in life is seeing the joy in people’s eyes. For this reason, thanks to my skills, I’ve chosen to dedicate myself to creating emotions and unforgettable memories on the day you celebrate your love. I am delighted to be able to assist you in realizing your dreams, crafting extraordinary experiences made even more unique by the charm of my beloved Tuscany.

Yes, I am a dreamer, but I am also highly pragmatic, determined and passionate, and always seeking new challenges. I love the creative process, and there’s nothing more rewarding than turning ideas into reality. Art and nature are my endless sources of inspiration, and Tuscany offers the ultimate expression of both. Every corner of this region is like a living canvas, painted with centuries-old stories and traditions.

Through my work, I’ve learned the importance of taking care of others, listening to their needs, and anticipating their requirements. Meticulous and detail-oriented, some may say “perhaps too much,” but I genuinely believe that on the most important day in someone’s life, nothing is “too much.”

If you are looking for someone to help you meticulously plan your wedding, paying attention to every detail, I am here, along with my team, to bring your dream to life, exceed your expectations, and create a truly unique experience.